The IDs, which show Eeferthe channel's robot mascot, hiking, holidaying, or simply hanging out at home, were originally broadcast to coincide with Season 7 of The Big Bang Theory. The idents stay varied in tone and style because they are created by a range of people. So while initially wondering how we could make updating a menu system fun, we also realised we had quite a lot of room to play and look at how we could associate this part of the channel with E4's tone and attitude. When it was first established, MPC's motion design studio relied on Cinema 4D's own built-in NET Render system for network rendering, running the jobs on the artists' own workstations. It might not sound that exciting, but E4 is an interesting brand in the way it is presented graphically. We try and push the boundaries of normality and do something new when we approach a project. But we also wanted to be able to take dynamic journeys through the space, so we needed to build the worlds in 3D.
E4 Sting-D & AD award- E4 Refresh Campaign-Channel 4 () · October 06, · egif. Share.
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Prev / Next. Channel 4 has unveiled a brand new look for its E4 young adult entertainment channel, its first refresh since E4 Refresh – Shed. Working at UK-based studio Busty Kelp I helped on the 'refresh' campaign for British broadcaster E-Four. This is the fifth of five idents.
So how do you ensure the rendering goes without a hitch -- without the need for dedicated support staff?
You worked with Rushes - how was that?
This element acted more like a branded ident really. Topics 3D. Noah Harris: We were asked to refresh the E4 on-screen information delivery system - the menus, promo endboards etc.
Video: E4 refresh campaign Motorola Moto E4 How To Hard Reset For Metropcs\T-mobile\Verizon
The Pepsi Refresh Project (PRP) was a initiative by PepsiCo to award $20 million in grants to individuals, businesses and non-profits that promote a new.
We wanted a complete contrast with the squeaky clean outside space and for the inside world to have a very fresh, off-the-cuff feel.
The timescales were tight and we wanted to use their expertise to get the look we wanted exactly right.
When one of the UK's largest broadcasters asks you to create a series of station IDs for a major channel rebrand, you know that millions of people will be scrutinizing every frame. The channel collects E-stings, short idents created by budding artists and animators, through a competition every year. But instead of having to assign dedicated render wranglers to the project, Qube!
But when the camera travels inside the logo it is like a Tardis and you find yourself in an anarchic and slightly surreal world.
26 partners from 12 European countries and China work towards the project's goal to. Channel 4 + Blink Collaboration Channel 4 IdentsAgency. E4 Refresh - Loading Bay/Beach/Hotel/Barn/Front Room E4 Refresh-Loading Bay / E4.
The campaign marks a change in approach to marketing for giffgaff, which is 10 primetime TV channels including Sky One, Channel 4, E4 and ITV2. giffgaff has also given its brand a refresh, replacing the original pixels.
CA: You've worked on stings and interstitials for a range of broadcasters. This element acted more like a branded ident really. Noah Harris: We were asked to refresh the E4 on-screen information delivery system - the menus, promo endboards etc.
With its blend of surreal humor and everyday detail perfectly complemented by MPC's whimsical character design and photorealistic visuals, the E4 IDs served to re-establish the channel for its audience of 15 to year-olds.
Pepsi Refresh Project Case Study
To us it is better to have a core idea that informs the end visual. But instead of having to assign dedicated render wranglers to the project, Qube! They also needed to give other departments using different software the flexibility to use the farm, and themselves the opportunity to use processors in other departments rather than relying on just their local resources.
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To improve workflow, the team replaced Net Render with Qube! We wanted a complete contrast with the squeaky clean outside space and for the inside world to have a very fresh, off-the-cuff feel. We never really start with a look or style and then lead the project from there.
Before Precursor, we had all worked independently in TV branding and moving images for some time. We decided to take a two-sided approach to the E4 refresh. It might not sound that exciting, but E4 is an interesting brand in the way it is presented graphically.  NH: I'm not sure that there is a secret, but it helps to have a good understanding of how the TV industry works. |
The channel collects E-stings, short idents created by budding artists and animators, through a competition every year. But when the camera travels inside the logo it is like a Tardis and you find yourself in an anarchic and slightly surreal world.
I think it's much more interesting to work in this way.
Trading on a mixture of the homely and the surreal -- in one, the camera pans away to reveal a tourist spray-painting the slogan 'My pants are chafing' on the side of a caravan -- the IDs required MPC to integrate their virtual character seamlessly into a series of real-world backgrounds. This element acted more like a branded ident really.
We have a strong understanding of television branding.
During its work on the new E4 identsMPC's motion design studio was pushing up to 30 passes a day through its Mac-based render farm.